Social Media Strategy & Planning
1. Develop & Execute Strategy: Create and implement a strategy to increase brand
awareness and engagement across Instagram, Facebook, LinkedIn, and Pinterest,
with specific growth goals and timelines.
2. Content Calendar: Develop a monthly social media calendar to ensure consistent
posting and coordinated themes across platforms.
3. Trend Research: Stay updated on social media trends and platform updates to
incorporate fresh content and relevant tactics.
Content Creation & Scheduling
1. Create Visual & Written Content: Design visually appealing posts (images, videos,
infographics) with captions that reflect our brand tone and objectives.
2. Scheduling & Posting: Schedule posts to go live at optimal times for each platform,
maximizing reach and engagement.
3. Story & Reel Creation: Post engaging Stories, Reels, and short videos regularly,
focusing on trending topics, “behind-the-scenes” content, and customer
testimonials.
Engagement & Community Management
1. Respond & Engage: Monitor comments, messages, and mentions across all
platforms, engaging with followers promptly and professionally.
2. Foster Community: Engage with followers by liking, commenting, and sharing
content from aligned brands and partners to build a connected online community.
3. Identify Influencers: Research and connect with influencers or brand advocates
who can help boost reach and credibility.
Analytics & Reporting
1. Performance Tracking: Regularly review platform analytics to measure post reach,
engagement, and follower growth, adjusting strategies as needed.
2. Monthly Reporting: Create monthly reports on social media growth, engagement,
and other key metrics, providing insights into what’s working and areas for
improvement.
SEO & Pinterest Optimization
1. Optimize Pinterest for SEO: Research and implement keywords to ensure Pinterest
posts and boards appear in relevant searches.
2. Pinterest Strategy: Develop a Pinterest strategy that focuses on pinning valuable
content regularly and optimizing descriptions, board names, and images to enhance
visibility.
3. A/B Testing: Test diTerent visuals and captions to improve Pinterest SEO and clickthrough
rates, aiming to become a top search result within our field.